THE USE OF COLOUR IN BRANDING

THE USE OF COLOUR IN BRANDING

Blog What’s the first thing people notice about an exhibit at a trade show? Clever design? Company logo? No, the answer is colour. People have an emotional and psychological response to colour that is rooted in the human...
by Oct 14, 2016
WHAT MAKES A BRAND?

WHAT MAKES A BRAND?

Blog We all know the tremendous power of a brand name. Google, Canadian Tire and McDonalds spring to mind, but there are a host of others that have successfully carved out a space in the consumer’s psyche. For many...
by May 6, 2016
THE IMPACT OF IMAGE

THE IMPACT OF IMAGE

Blog In 1921, an advertising manager named Fred R. Barnard famously wrote: “One picture is worth ten thousand words.” The phrase struck a chord with the public and it has remained part of our lexicon ever since....
by Jan 27, 2016