NEWS BLOG
Shrinking Retail Space Trend 2020
Small Footprint Retail Stores Are A Thing for 2020 As many of the world leading retailers launch new smaller footprint retail stores, store fixture display design becomes more important than ever. Having to do more within a smaller space is a challenge that Geron...
IN-STORE BRAND EXPERIENCE BY DESIGN
In-Store Brand Experience Depends On Partnership The in-store brand experience depends on the symbiotic relationship between the brand and the retailer. Whether it be consumer packaged goods, white goods or apparel, both the brand and the retailer must be in sync to...
Bricks & Mortar Strategies That Leverage Retail Environments
Winning Bricks & Mortar Strategies Retailers have taken awhile to deal with the explosion of online sales and in fact have embraced online sales themselves as they integrate physical and digital channels. However, there is one very strong advantage that Bricks...
Luxury Retail Design for Millennials & Gen Z
Luxury Retail Design for Millennials & Gen Z Is a Multi Channel Affair Luxury fashion and luxury brands in general are being strongly embraced by both Millennials and Gen Z consumers. Their pursuit of a premium brand experience in both bricks & mortar and...
Retail Environments Design | Maximizing Space & Flexibility
Retail Environments Design Is Adapting Bricks & mortar retail stores are shrinking footprints and therefore concentrating on maximizing floor space and embracing portability and adjustability. This is, of course, is being reflected in retail environments design...
Condo Presentation Centres That Really Work
Condo Presentation Centres That Work A Condo Presentation centre that is professionally designed will communicate the lifestyle offered by the condominium development. It will embrace community, neighbourhood, materials, aesthetics, function, and uniqueness to...
Retail Sampling Stations – A Powerful Tool
Sampling Stations Are Becoming More Sophisticated In-store sampling of products with the use of retail sampling stations has been a proven technique for increasing sales and launching new brands, especially food and beverages, for a long time. While mankind have...
The Power of Retail Kiosks
Types of Kiosks Kiosks have been a high-performance retail tool for many years. They are effective use of retail space and make the most of high foot traffic areas. If designed well, they will provide customers with fast and effective service while promoting brand....
POS Digital Signage | Retail Channel Integration | The Cloud
POS Digital Signage & The Cloud The integration of bricks-and-mortar POS, logistics, and online ecommerce stores is something that I alluded to in other articles, but this time we will focus on it. POS digital signage, the cloud, real time pricing. It's all here...
Electronic POP Displays
DIGITAL POP DISPLAYS Electronic POP displays are a checkout line opportunity that has more room for effective growth than ever and one of the reasons could be technologies enhanced by Amazon of all organizations. Amazon have been investing massively in tracking...
Pop-Up Stores – Retail Store Design
Pop-Up Stores Help Drive Retail Success Pop-up store are not exactly new, however what is new and very profitable, are the world's leading retailers taking the pop-up store, or flash store as some refer to them as, to a whole new level. With pop-up retail shops being...
Affordable Presentation Centre | Affordable Trade Show Displays | Affordable Retail Displays
Affordable vs. Cheap Display Design Notice we didn't call them Cheap Presentations Centre, Cheap Trade Show Displays, or Cheap Retail Displays? They could no doubt attain that standard in terms of pricing and cost, however there is nothing "cheap" about them as they...
Retail Display Design to Overcome Online Challenges
Retail Display Design Online stores have been making huge impacts on the retail sector for years now and are growing stronger as some bricks & mortar retailers fail to step up to the challenge. Some formerly very successful retailers such as Sears, Payless,...
Trade Show Booth Design Strategies
Exhibit Booth Design Strategies This is the initial post on creating winning exhibit design strategies that will be ongoing and added to on a continuing basis and will even embrace how phygital marketing is influencing Trade Show Booth Design. This particular blog...
HOW TO PREPARE FOR A TRADE SHOW
Trade Show Preparation Is Key If you've ever manned an exhibit at a trade show, you'll know that not every detail goes according to plan. Embarrassing typos, faulty equipment and mixed messages are some of the problems that can plague a trade show event and damage a...
Our Trade Booths Will Drive Sales & New Business
Our Trade Booths Delivers Big ROI Exhibitions are big business and it’s booming world-wide. The reason is simple, they produce huge sales numbers! In 2018 the annual business sales carried out by attendee companies was US $325 Billion according to Oxford Economics....
Retail Display Manufacturing Expertise
Many of our retail clients are seeking partners who have more than just creative skills but who are also experts at design as well as retail display manufacturing. Tea Forte Floor Stands A key concern of this client was a partner that could supply design, quality...
POP Display Design That Works
Point of Purchase Display Design When developing a Point of Purchase display, one of the first things to consider is the material to manufacture the display out if. POP Display Design is a marriage of creative design with the most appropriate materials. Certainly,...
TRADE SHOW DISPLAY LIGHTING
Retail and Trade Show Display Lighting Display lighting is one of the most important merchandising tools for retail environments and a must have for your trade show display. Different types of display lighting and colours not only create an appropriate mood for your...
Shop-In-Shop | Branded Kiosks | Permanent Brand Displays
Three Categories Of Retail Displays For over 60 years, Geron has recognized as the premier creator of three distinct types of retail merchandising displays: shop-in-shop, branded kiosks and permanent brand displays. Each category caters to a different segment of...