NEWS BLOG
POP Displays | Retail Point Of Purchase Factors
POP Displays Are Not All Created Equal In any retail setting, unique and eye-catching Point of Purchase Displays, or POP displays for short, are what set it apart from a sea of mediocre designs, making the product stand out, and leading to a successful consumer...
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WOODWORKING MACHINERY & SUPPLY EXPO 2017
Canada's largest trade show dedicated to woodworking equipment, accessories and supplies is set to return to the International Centre in Mississauga, Ontario, on November 2nd – 4th, 2017. Woodworking Machine & Supply Expo 2017 is Canada's pre-eminent industrial...
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SPOTLIGHT ON ACRYLICS
One of the most popular and versatile manufacturing materials used in trade show exhibits and retail environments over the past few decades has been acrylic. Acrylic is not a natural substance – it’s a synthetic made from petroleum-based materials and it’s used in...
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INFLUENCER MARKETING
Some of the world's top brands have achieved tremendous success with a marketing strategy known as 'influencer marketing.' Influencer marketing is a form of marketing, where brands pay individuals with large followings on social media to promote their products or...
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THREE CATEGORIES OF RETAILING
Over six decades, Geron has developed a reputation for excellence in three distinct areas of retailing: Shop-In-Shop, Branded Kiosks and Permanent Brand Displays. Each category caters to a different segment of retailing and requires specialized skills to achieve...
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GRAPHIC DESIGN IS THE CORNERSTONE OF GREAT MARKETING
‘Less is more’ is a standard guiding principle in graphic design circles, and it's a belief that lies at the core of all great advertising and marketing. At trade shows, where visitors spend three to five seconds sizing up a company’s message, graphic designers...
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THE USE OF COLOUR IN BRANDING
What’s the first thing people notice about an exhibit at a trade show? Clever design? Company logo? No, the answer is colour. People have an emotional and psychological response to colour that is rooted in the human psyche. Colour conveys meanings that are powerful,...
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HOW TO PREPARE FOR A TRADE SHOW
If you've ever manned an exhibit at a trade show, you'll know that not every detail goes according to plan. Embarrassing typos, faulty equipment and mixed messages are some of the problems that can plague a trade show event and damage a company’s brand or reputation....
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TRADE SHOW AND DISPLAY LIGHTING
Lighting is one of the most important merchandising tools for retail environments and trade shows. Different types of lights and colours not only create an appropriate mood for your brand and products/services; they also communicate powerful interactions for those who...
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WHAT MAKES A BRAND?
We all know the tremendous power of a brand name. Google, Canadian Tire and McDonalds spring to mind, but there are a host of others that have successfully carved out a space in the consumer's psyche. For many small and medium-sized businesses, the task of becoming a...
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WHY TEAMWORK MATTERS IN COMPLETING PROJECTS
Celebrated football coach, Vince Lombardi, once defined teamwork as “individual commitment to a group effort.” At Geron Associates Limited, teamwork is a central component of the company’s daily operations and it applies to every project that is undertaken, large or...
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SIX WAYS TO GET THE MOST OUT OF YOUR TRADE SHOW EXHIBIT
Trade show exhibits come in all shapes and sizes and are used to promote a countless array of products, brands and services. If you are considering a custom trade show exhibit to promote your brand, here are six ideas to ensure that your exhibit achieves its desired...
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THE IMPACT OF IMAGE
In 1921, an advertising manager named Fred R. Barnard famously wrote: "One picture is worth ten thousand words." The phrase struck a chord with the public and it has remained part of our lexicon ever since. The power of images in advertising and marketing is no less...
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GERON INVESTS IN LED LIGHTING
Geron Associates Limited recently completed a major project to install industrial LED lighting throughout its approximately 35,000 sq. ft. office/manufacturing facility in Markham, Ontario. The new LED lighting system replace fluorescent lights in the office and...
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