Last Updated on by Geron Staff

Point of Purchase Display Design

When developing a Point of Purchase display, one of the first things to consider is the material to manufacture the display out if. POP Display Design is a marriage of creative design with the most appropriate materials. Certainly, there is no shortage of choices out there, ranging from wood and metal to acrylic and tempered glass.

In many cases, client’s budget drives this choice, as it is critical to stay within the boundaries of the project, when proposing the materials for the display. Other things to consider are the longevity of the display, type of use, environment, updateability and maintenance.

POP Display Design For Chivas

The materials we often work with include wood, metal and acrylic. Our team gets very excited when we have an opportunity to marry multiple materials together, as with this Chivas project, where we have used stainless steel, wood and tempered glass – all in one display for this iconic brand!

Stainless Steel As POP Material

Each material has its unique personality, which is crucial to understand when considering marrying the two. For example, stainless steel is often chosen for its attractive appearance, strength and low maintenance, as well as being resistant to corrosion. Being more expensive than standard grades of steel, it is important to ensure it would fit within the project’s budget.

Using Wood In POP Display Design

There is an incredible variety of wood materials to choose from. For this Chivas display, we chose Medium Density Fibreboard (MDF). Being grain-less, this material can be cut, drilled, machined and sanded without damaging the surface. It works great with veneers and laminates and is reasonably priced.

Tempered glass is also known for its strength and durability, which is often our choice for shelving.

Breathing Life Into The Display

Once the material properties are understood, it is important to investigate different options of marrying the two material together to ensure the longevity of the display. Our industrial engineers are experts at bringing an idea to life and developing the logistics of the display construction. This is where they come in! They will investigate whether to bond two materials together or to mechanically affix them.

Finally, it is important to test the materials and build a prototype to review the POP display design with both internal and external teams. Our clients love this step, as they finally see how the idea has actualized into an eye-catching display that would soon promote their brand at retail!

Review our technical capabilities to understand why our pop display designs are so successful. Here are more details on all our Retail Display Fixtures including some examples of our work for world-class international brands.

Contact us for more information!

Geron Associates

30 Alden Road
Unit 7-10,
Markham, Ontario L3R 2S1
Phone: 905-470-0205
Email: sales@geron.ca

 

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